Wednesday, 7 March 2012
BOSTON MATRIX
Understanding the Matrix
The Boston Matrix categorizes opportunities into four groups, shown on axes of Market Growth and Market Share:
These groups are explained below:
Dogs: Low Market Share / Low Market Growth
In these areas, your market presence is weak, so it's going to take a lot of hard work to get noticed. You won't enjoy the scale economies of the larger players, so it's going to be difficult to make a profit. And because market growth is low, it's going to take a lot of hard work to improve the situation.
Cash Cows:
High Market Share / Low Market Growth
Here, you're well-established, so it's easier to get attention and exploit new opportunities. However it's only worth expending a certain amount of effort, because the market isn't growing, and your opportunities are limited.
Stars:
High Market Share / High Market Growth
Here you're well-established, and growth is exciting! There should be some strong opportunities here, and you should work hard to realize them.
Question Marks (Problem Child):
Low Market Share / High Market Growth
These are the opportunities no one knows what to do with. They aren't generating much revenue right now because you don't have a large market share. But, they are in high growth markets so the potential to make money is there.
Question Marks might become Stars and eventual Cash Cows, but they could just as easily absorb effort with little return. These opportunities need serious thought as to whether increased investment is warranted.
The Boston Matrix categorizes opportunities into four groups, shown on axes of Market Growth and Market Share:
Dogs: Low Market Share / Low Market Growth
In these areas, your market presence is weak, so it's going to take a lot of hard work to get noticed. You won't enjoy the scale economies of the larger players, so it's going to be difficult to make a profit. And because market growth is low, it's going to take a lot of hard work to improve the situation.
Cash Cows:
High Market Share / Low Market Growth
Here, you're well-established, so it's easier to get attention and exploit new opportunities. However it's only worth expending a certain amount of effort, because the market isn't growing, and your opportunities are limited.
Stars:
High Market Share / High Market Growth
Here you're well-established, and growth is exciting! There should be some strong opportunities here, and you should work hard to realize them.
Question Marks (Problem Child):
Low Market Share / High Market Growth
These are the opportunities no one knows what to do with. They aren't generating much revenue right now because you don't have a large market share. But, they are in high growth markets so the potential to make money is there.
Question Marks might become Stars and eventual Cash Cows, but they could just as easily absorb effort with little return. These opportunities need serious thought as to whether increased investment is warranted.
Thursday, 1 March 2012
A few questionnaire ideas...
What is your age group?
What is your yearly income price bracket?
How often do you
re-decorate?
Are you interested
in keeping up with trends in interiors as well as fashion?
What are you
typically drawn to when decorating; bright colours
or muted shades?
Do you base your interiors on trends or do you prefer to personalise your space?
or muted shades?
Do you base your interiors on trends or do you prefer to personalise your space?
What’s your
typical budget for feature wallpaper?
Are you aware of
smart textiles usage in commercial interiors?
If a smart
wallpaper product appeared in the mass market, considering the cost, would you
buy it?
Out of the
following, which wallpaper would you consider investing in?
Which of the
following would you feel would be commercially viable?
Design ideas
Wallpaper design suggestions;
Getting a range of backgrounds where any of the magnet designs can be placed upon, creating up todate trends which you can change by the week.
Different trends placed upon the magnets, which can then be placed upon the background wallpapers to create a definite trend to follow, or if not a great follower of trends the magnets can be mix and matched to create you own.
around 4 ideas within each collection which will be in different colour ways.
City eScape - for the new romance trend: paris landscape with the merry go round to fit in with the catwalk of louis vuitton. other wallpapers included into the collection London, New York, Blackpool ect.
Whimsical Wonderland - winter/ swiss theme
Nostalgic Gaze - william morris style, lace detail design, folkland influenced.
Getting a range of backgrounds where any of the magnet designs can be placed upon, creating up todate trends which you can change by the week.
Different trends placed upon the magnets, which can then be placed upon the background wallpapers to create a definite trend to follow, or if not a great follower of trends the magnets can be mix and matched to create you own.
around 4 ideas within each collection which will be in different colour ways.
City eScape - for the new romance trend: paris landscape with the merry go round to fit in with the catwalk of louis vuitton. other wallpapers included into the collection London, New York, Blackpool ect.
Whimsical Wonderland - winter/ swiss theme
Nostalgic Gaze - william morris style, lace detail design, folkland influenced.
thursday 1st March - general chit chat
looking at three main trends and a concept for each.
http://interactivewallpaper.co.uk/Working-with-us.aspx
competitor in this market - Rachel Kelly - interesting consultancy service she offers with interactive wallpapers
http://issuu.com/explore - interesting way of displaying our presentation - lookbook style flick through pages
http://interactivewallpaper.co.uk/Working-with-us.aspx
competitor in this market - Rachel Kelly - interesting consultancy service she offers with interactive wallpapers
http://issuu.com/explore - interesting way of displaying our presentation - lookbook style flick through pages
Monday 27th Meeting
Finished off Indetale blog, started to write questionnaire and wrote itinerary for next session.
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