List of Meetings

2/2/2012
3/2/2012
6/2/2012
13-19/2/2012: LONDON FASHION WEEK
27/2/2012
1/3/2012
2/3/2012
5/3/2012
7/3/2012
12/3/2012
14/3/2012
17/3/2012
19/3/2012
20/3/2012

Business plan to add to and adapt

Business Plan:

1. Research into new and exciting products; mainly looking into smart textiles
2. Come up with a few product ideas
3. Focusing on interiors develop these design ideas further
4. Select a suitable market, send out a questionnaire to clients for feedback on idea
5. Make a sales pitch
6. Approach companies with initial ideas
7. Suggest a collaboration with a willing company
8. Develop the designs further using the companies knowledge on production and manufacture
9. Create prototype to put forward to a focus group
10. Develop the prototype ready for the final product to be put into production
11. Create initial wallpaper backdrops from research into stereotypical patterns
12. Create printed designs for magnets after extensive trend research for AW12/13
13. Put products into production
14. The idea of this product was to keep up with fashion so we would want to promote it via fashion blogs such as www.stylebubble.co.uk and interior blogs like www.designsponge.com 
15. To promote the product further and make it available to buyers from other companies we would have a stand at various trade shows; including Interiors UK
16. Once the concept was accepted, we would then go on to design a range of three different magnet collections from three different trends following on from the previous collection. These magnets would be brought out each season to keep on top of current trends so the customer can keep on building up and adapting their wallpaper.
17. The simple wallpaper backdrops would be added to every year or so after for those new customers 

Product Life Cycle

http://en.wikipedia.org/wiki/Product_life-cycle_management_%28marketing%29

Monday 6th Feb - Meeting
13th- 19th Feb- London Research
Monday 27th  Feb - group meeting
Thurs 1st March - group meeting.
Friday 2nd March- Tutorial
Weds 7th March- Tutorial

MASLOWS HIERARCHY OF NEEDS

BOSTON MATRIX

Understanding the Matrix
The Boston Matrix categorizes opportunities into four groups, shown on axes of Market Growth and Market Share:

These groups are explained below:
Dogs: Low Market Share / Low Market Growth
In these areas, your market presence is weak, so it's going to take a lot of hard work to get noticed. You won't enjoy the scale economies of the larger players, so it's going to be difficult to make a profit. And because market growth is low, it's going to take a lot of hard work to improve the situation.
Cash Cows:
High Market Share / Low Market Growth
Here, you're well-established, so it's easier to get attention and exploit new opportunities. However it's only worth expending a certain amount of effort, because the market isn't growing, and your opportunities are limited.
Stars:
High Market Share / High Market Growth
Here you're well-established, and growth is exciting! There should be some strong opportunities here, and you should work hard to realize them.
Question Marks (Problem Child):
Low Market Share / High Market Growth
These are the opportunities no one knows what to do with. They aren't generating much revenue right now because you don't have a large market share. But, they are in high growth markets so the potential to make money is there.
Question Marks might become Stars and eventual Cash Cows, but they could just as easily absorb effort with little return. These opportunities need serious thought as to whether increased investment is warranted.

A few questionnaire ideas...

What is your age group?

What is your yearly income price bracket?

How often do you re-decorate?

Are you interested in keeping up with trends in interiors as well as fashion?

What are you typically drawn to when decorating; bright colours 
or muted shades?


Do you base your interiors on trends or do you prefer to personalise your space?

What’s your typical budget for feature wallpaper?

Are you aware of smart textiles usage in commercial interiors?

If a smart wallpaper product appeared in the mass market, considering the cost, would you buy it?

Out of the following, which wallpaper would you consider investing in?

Which of the following would you feel would be commercially viable? 

Whimsical Wonderland

Whimsical Wonderland

 

Design ideas

Wallpaper design suggestions;

Getting a range of backgrounds where any of the magnet designs can be placed upon, creating up todate trends which you can change by the week.

Different trends placed upon the magnets, which can then be placed upon the background wallpapers to create a definite trend to follow, or if not a great follower of trends the magnets can be mix and matched to create you own.

around 4 ideas within each collection which will be in different colour ways.

City eScape - for the new romance trend: paris landscape with the merry go round to fit in with the catwalk of louis vuitton. other wallpapers included into the collection London, New York, Blackpool ect.

Whimsical Wonderland - winter/ swiss theme


Nostalgic Gaze - william morris style, lace detail design, folkland influenced.

thursday 1st March - general chit chat

looking at three main trends and a concept for each.

http://interactivewallpaper.co.uk/Working-with-us.aspx

competitor in this market - Rachel Kelly - interesting consultancy service she offers with interactive wallpapers

http://issuu.com/explore - interesting way of displaying our presentation - lookbook style flick through pages

Monday 27th Meeting

Finished off Indetale blog, started to write questionnaire and wrote itinerary for next session.